about me

You name it; I’ve done it when it comes to the communications profession. I’ve mixed two decades of experience into my inkwell: media relations, issues management, internal communications, board, government, and stakeholder relations. (Please see my profile on LinkedIn for my professional cv.)Tori Klassen

My first love however, was broadcasting.  The voice – the spoken word – that’s where the written word comes alive.  That’s where persuasion happens.

I started out in radio at the tender age of 16 at the local country station. The afternoon DJ “discovered” my voice and my poise when I appeared on his show. They offered me a job, and I took it in a heartbeat – first as a swing shift DJ and soon after as a junior reporter. I also wrote advertising copy for a year.

I studied journalism at Carleton University, but after a few more radio and freelance writing jobs I soon found better hours and pay in corporate communications. Starting a family in my twenties hurried that transition.

I’ve worked for a political party, two Internet service providers, a small town newspaper, a charitable organization, government, post-secondary education, and I even had a turn at a temporary employment agency (one of the best jobs I ever had). As you can tell, I thrive on diversity.

I rediscovered my passion for the spoken word as a Public Affairs Officer for the Government of British Columbia. I spent four years in various government ministries writing news releases, background materials, media plans and – lo and behold – lots and lots of speeches.

Currently, I run my own consultancy as well as oversee storytelling, government and public relations, marketing, and communications for Vancouver Island University.

Contact me.