Tag Archives: focus

Weeks 9 and 10: what’s really important

Two Tuesday mornings ago. Raining like crazy, I bailed out of our Tuesday morning walk. Took some time to look realistically at my goals, deadlines, aspirations, and interests, versus the number of hours in a day and my energy levels. And I made some decisions.

May 1 is a deadline for a writing award I want to enter. I am on a couple of volunteer committees. I have a demanding job. I am determined to get back running again and regain most of the former activity level after knee surgery a year ago.

The only way I can get this all accomplished is if I get out my inner laser pointer and focus, focus, focus.

So, two weeks ago I managed to get Chapter One of my novel re-jigged while getting my homework done in prep for the Blue Ribbon panel for judging IABC Gold Quill Award entries. Then, a group of us, all Accredited Business Communicators, met last Saturday to team up and complete the judging process. It was a lot of fun, a lot of work, and a lot of learning.

This past Tuesday: woke up near Whistler in a retreat facility. with a tension headache, but also a thirst for learning. I took the intensive three-day Prosci Change Management Certification course last week in the midst of back problems. This (trying something new, then the back problems) is a natural progression for me.

Change Management–

Communications and marketing is all about persuading people to change their minds about something, and take action. Increasingly, professional communicators are asked to help out with organizational transformations: changes in technology, processes, leadership, etc.

We’re sometimes told: “If we could only communicate this better to staff, they wouldn’t be so resistant. We need you, communications people, to deliver us some results in this area!” My answer to this has always been: “I can’t create change on behalf of leadership unless the leadership is seen to be behind this change 100%. Leadership has to walk the talk.”

Now I have the data and training to back that up. Change management, I had intuitively known, is more than communications. It is a systematic process that has to be supported from the top and reinforced all the way through an organization. Change is supported through communications, but it is done by individuals.

Regarding the back problems – the more stressed I get, the more a hunch up my back and get headaches. I’ve come to learn that doesn’t mean the stress I’m under is bad, it means I’m under some kind of transformation myself. It means I’m learning; it’s a signal I need to pay attention to the change I’m experiencing at that moment. The best way to deal with change (and the stress that comes with it) is to find ways to relax into it, stretch often, keep hydrated, and rest when necessary.

And find a good physiotherapist.

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