How the TICgame was won

By now you’ve heard I won the TICgame – a social media contest run by Victoria startup to draw attention to their goal of putting social networks to work in making the world a better place.

The winner was the person who was able to garner the most attention and influence among his or her social networks by using the hashtag #TICgame. The prize was either $500 cash for yourself or $2,000 to a charity of your choice.

This was a brilliant campaign because it spotlighted exactly why social media is perfectly set up for social good: the winner could not possibly have won by keeping the cash.

It was impossible to to win TICgame as an individual, it was only possible by being social, by donating the prize. Not one of the finalists in TICgame said they would keep the cash for themselves. We were all playing for a cause.

Think about it: what if I had asked my friends on Twitter and Facebook and my blog readers/viewers to spread the word about TICgame because I wanted $500 for myself?


I have a good job and a good life, I don’t need my friends to help me win some cash for myself. Everyone else would have been tweeting, facebooking and blogging the same thing on their own behalf.

As soon as you throw social good into the mix? That’s a whole ‘nother story. Suddenly the story becomes one of helping others, of being in the community, of contributing to something larger than ourselves. (I played on behalf of my friend Emmet’s Ride to Conquer Cancer.)

That said, I get the bragging rights that I was able to get the most people to tell and re-tell my “social good.” It was fun, I got a little bit of individual recognition, and now I know more about the Rocky Point Bird Observatory (@24kjer, 2nd place in #TICgame), the Nanaimo Hospice (@ninjameg, 3rd place), the Red Cross’s work in Haiti (@rickymunday, 4th place) and children’s autism research (@socialholycow, 5th place).

Kudos to TicTalking for so pointedly telling the world what they’re all about via TICgame, and thanks to Liquor Plus (@discovertheplus) and my friend Rod Phillips (@Rod_Phillips) for sponsoring the cash.