Tag Archives: Open educational resources

Open Textbooks sticker design

Marketing plan for Open Textbooks

Work Sample

BCcampus Open Textbook Marketing Plan

Name:

Tori (Victoria) Klassen, ABC, Communications Director

Organization:

BCcampus

Time Period:

February 12, 2014 – June 30, 2014

Skills showcased:

Communication Management

Summary:

To encourage adoption of free Open Textbooks in the BCcampus repository among B.C. public post-secondary educators, thus saving students money over traditional textbooks, we created an online toolkit and sent out a package of print collateral and promotional items to encourage educators to consider using open educational resources.

(Here’s a printable version: BCcampus Work Plan Open Textbooks Project)

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