Tag Archives: strategy

Creating an educational video

Work Sample

BCcampus Creative Commons Licenses for Non-Profits

Name:

Tori (Victoria) Klassen, ABC, Communications Director

Organization:

BCcampus

Time Period:

September 2013 – June 30, 2014

Skills showcased:

Communication Skills: planning, writing, editing, and advising

Summary:

While at BCcampus, my team created an educational video (called “Creative Commons Licenses for Non-profits”), explaining how using open licenses can help build capacity within the non-profit sector. We needed an adjunct collateral communications piece that was creative and engaging, in order to educate stakeholders about Creative Commons and the benefits of openly licensing their elder abuse prevention, detection and response curricula.

Creative Commons Licenses for Non-Profit Organizations from BCcampus on Vimeo.

Here’s a printable version: Work Plan Creative Commons video.

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Open Textbooks sticker design

Marketing plan for Open Textbooks

Work Sample

BCcampus Open Textbook Marketing Plan

Name:

Tori (Victoria) Klassen, ABC, Communications Director

Organization:

BCcampus

Time Period:

February 12, 2014 – June 30, 2014

Skills showcased:

Communication Management

Summary:

To encourage adoption of free Open Textbooks in the BCcampus repository among B.C. public post-secondary educators, thus saving students money over traditional textbooks, we created an online toolkit and sent out a package of print collateral and promotional items to encourage educators to consider using open educational resources.

(Here’s a printable version: BCcampus Work Plan Open Textbooks Project)

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Taking over the world in 2014

Arrows pointing to the year 2014I’ve already got my New Year’s Resolutions in the bag. In fact I’ve already started on them. Why wait? I’ve never been a real NYR person; I’ve always thought, if it’s worth doing, it’s worth starting now.

One of them is: I’m taking on consulting clients in 2014. Working at BCcampus is exciting and fulfilling, and I love the work so much I want to branch out and help other organizations with their strategic communications and digital strategies. I’m very lucky my boss, Dr. David Porter, supports me in my goals, and I am blessed with a fairly generous bank of time to pursue my own projects.

So tonight, as I sit to gather ideas for a business and marketing plan for the New Year (which I can help you with too by the way – just sayin’), I’m looking through my Evernote files. I came across this bit of wisdom that I had clipped and saved: You don’t have to make yourself miserable to build a great company. According to the author, Andrew Wilkinson,

Short workdays forced me to focus on the important stuff instead of dicking around in my inbox, and I quickly learned to delegate the day-to-day. I started working smart instead of working hard.

I’ve started delegating some day-to-day household tasks, like cooking (I subscribe to a frozen home-cooked meal delivery service), and shopping (I order most of my groceries online and have them delivered). Laundry is something I can take care of on my “down” day – Friday – when I work from home and do writing (during my writing process, I like to be able to get up, move, and get my hands busy while I’m thinking).

I’ve taken a lot of advice about productivity from my friend Mike Vardy over the years and I’m ready to step up my game by pursuing more work that I’m passionate about. I’m used to working in a fast-paced, deadline-driven environment and I’m up for the challenge of a few extra projects. I’m ready to take over the world in 2014!

“2014” graphic by One Way Stock, used under a Creative Commons license.

 

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